This really depends on two main factors; your area of coverage, and level of competition in your area. All our leads are generated online, and we're up against some pretty heavy competition. Typically, we tell new customers to expect between 2-5 leads per week depending on the geo's you provide us. For example, if you give us a 30-50 mile radius around a zip code, we're more likely to generate more leads for you than if you give us 6 specific zip codes.
Firstly, we're not going to charge you for: leads you can't get through to and homeowners that tell you they're not interested. In a nutshell, we're going to charge you for the appointment, not the lead. This cuts down the number of leads you actually pay for while improving your conversion opportunity. Secondly, we call qualify every lead before it goes out to you. We talk to the customer and provide you notes of the call.
Our terms of service states that we'll send a lead to up to 3 contractors. However, in a lot of scenario's we don't have that 3 contractors to send our lead to. Typically, we have between 0 and 2 contractors in any given area. Speak to us and ask about your specific area, and we can let you know. You are still provided the opportunity to set the appointment, and you still have the opportunity to return a lead which doesn't not turn into an appointment.
Short Answer: Our contractors have reported an average closing rate of 35% over the past 6 month period. For every 10 leads we send to you, you will make 3-4 sales.
What do HVAC Appointments Cost?
Residential HVAC - Install or Replace
HVAC - Repair